While our focus in the directory is on inexpensive coregistration leads, we recognize that not everyone has the resources to pay to build an email list. Coregistration is a way to get free opt-in leads for your list by cooperating with other publishers who also want to grow a list this way.

As you probably know, coregistration simply means that a prospect has signed up for more than one offer or type of information at the same time. You can list your newsletter in free ezine directories, but frankly, this doesn’t work very well. You are much better off hooking up with a network of other marketers through a coregistration site.

Coreg leads are among the least understood and most underused tools available to the email marketer. Many have simply never heard about co-reg leads, while others are simply confused about what they are.

Ironically, coreg leads are used by some of the biggest businesses, yet small marketers are reluctant to use them, often because they mistakenly think that using co-reg leads is tantamount to spam.

Probably the best thing about coreg leads is their low price. Some vendors sell coregistration leadsfor anywhere from .10 to $1 apiece, but you can actually get them for as little as 1 cent per name. Buying in volume at extremely low prices allows you to convert only a small percentage of a coreg list and still turn a profit.

I’ve recently written about the importance of testing everything about your emails, especially when working with coreg leads. You have to test subject lines, placement of your links, text vs. html emails, whether or not to use a postscript, and every other variable you can think of, including time of day, day of week, and frequency of mailing.

Equally important, however, is paying attention to “warming up” your list. Even if they are double opt-in leads direct from your website, and especially if they are “cold” coregistration leads, you need to allow them time to get to know you, and establish that you are credible and trustworthy.