Co Registration Lead Resource

While our focus in the directory is on inexpensive coregistration leads, we recognize that not everyone has the resources to pay to build an email list. Coregistration is a way to get free opt-in leads for your list by cooperating with other publishers who also want to grow a list this way.

As you probably know, coregistration simply means that a prospect has signed up for more than one offer or type of information at the same time. You can list your newsletter in free ezine directories, but frankly, this doesn’t work very well. You are much better off hooking up with a network of other marketers through a coregistration site.

One such service that we’ve used ourselves in the past to get free email leads for our email marketing newsletter is run by a very successful internet marketer. His service allows you to build a list with free email leads by swapping “thank you” page real estate with other list owners.

With this method, you agree to put a form on your website advertising the newsletters of other publishers, and they agree to have your newsletter listed on their site. Instead of having to arrange these swaps yourself, however, you are much better off using a service that puts you in contact with a publisher network and automates the process of displaying everybody’s advertising.

If you are not using a reputable service, like the one suggested above, however … *watch out*. Plenty of sites advertise “free leads” as a way of attracting visitors to their site, in the hopes of selling those visitors other products. In most cases, however, those leads are worthless.

Either they have been given away over and over again, or they are “harvested” unethically, or they may be “aged”, which means the prospects on the list of free opt-ins submitted their information request many months ago.

More Sources of Free Email Leads

In addition to using a coregistration service, you can often get free email leads by publishing articles in major article directories, and posting a link back to a page on your site that contains an opt-in form. You can’t just publish one article, though; you need to publish on a regular basis, and keep on doing it.

Another method you can use to get free email leads is to issue Press Releases whenever there is something newsworthy happening in your business, such as release of a new product.

Blogging, tasteful commenting on other people’s blogs, and posting in forums that allow you to use a “signature” field that contains a link back to your web site are a few additional methods of getting free opt-in leads.

The problem with all of the methods mentioned above is that it takes a long time to build up traffic to your site, and only a small percentage of the people who visit your site will actually subcribe to your email list. Meanwhile, you’re still working your tail off writing more and more articles and press releases.

Frankly, when you think about all the work entailed in publishing articles, blog posts, forum comments, and press releases, you will see the value in having the work done for you, and simply buy home business leads from a reputable vendor. In most cases, the amount you pay for the leads is more than offset by the amount of time you save and can devote to other things, like building your business and fine-tuning your sales process.

Technorati Tags: free opt-in leads, free email leads

Coreg leads are among the least understood and most underused tools available to the email marketer. Many have simply never heard about co-reg leads, while others are simply confused about what they are.

Ironically, coreg leads are used by some of the biggest businesses, yet small marketers are reluctant to use them, often because they mistakenly think that using co-reg leads is tantamount to spam.

Probably the best thing about coreg leads is their low price. Some vendors sell coregistration leads for anywhere from .10 to $1 apiece, but you can actually get them for as little as 1 cent per name. Buying in volume at extremely low prices allows you to convert only a small percentage of a coreg list and still turn a profit.

Another advantage of using co-reg leads is that you know that they are looking for something. If they took the time to check the box on the coreg form, they have indicated they want that kind of information.

Finally, coreg leads are plentiful and easy to get. Few people understand how big the lead generation business is, and how ready vendors are to sell their leads a second or third time as coregistrations.

On the con side, however, are several factors.

First, some unscrupulous vendors use “opt out” rather than opt IN methods to gather coregistrations. An even more unscrupulous tactic is to “harvest” emails by using special software that trolls the net looking for email addresses posted on web sites, or in the WHOIS database, or to simply buy CDs full of harvested addresses and resell them as if they were legitimate coregistration leads.

Another common practice is to resell coreg lists many, many times, even after the list has become “stale”. Be sure that the vendor that you are dealing with clearly states how many times the list will be sold.

At my site that sells co-reg leads I clearly state that I will sell a list a maximum of five times. In practice, though, I generally only sell a lead two or three times, and “retire” the leads when they are more than a few days old.

Frankly, you as the customer have no way of knowing whether these tactics have been used, so it behooves you to deal with a reputable vendor, or risk getting spam complaints the first time you attempt to contact your coreg leads.

One final negative factor to be aware of when using co-reg leads is the fact that the leads most likely will get bombarded with offers shortly after they submit their information, so you need to take steps to “stand out from the crowd”.

More about that in a later post.

Technorati Tags: Coreg leads, co-reg leads, coregistration leads