Are Real Time Coregistration Leads Better?

Lately there has been lots of buzz about how to work with coregistration leads and the question arises as to the pros and cons of [tag]real-time coregistration leads[/tag], as opposed to bulk delivery of leads that are anywhere from a few days to as much as a month old.  How to buy coregistration leads

I do not think there is an easy answer to this question.  Live leads are considerably more expensive, often by a factor of 10 (or more) and more expensive still if you write your own ad.  The price of the coregistration leads that you buy is also affected by such things as your relationship with the vendor, the monthly volume of your orders, and how competitive your market is.

Factors Affecting CoRegistration Lead Quality

Many people don’t realize that there are various types of registration methods used in the coregistration leads industry, and not all coregistration services are entirely transparent about their methods of collecting coregistrations.

The first factor that you need to consider is the difference between opt-out and opt-in email leads. An opt-out lead is one who, when presented the coregistration form, sees the various selection boxes already checked. If they do not uncheck the boxes, they are going to become a lead – but this is a devious practice, because many people do not even look at the form. They just click “yes” or “next” or whatever and do not even realize they have been co-registered.

How Coregistration Leads Are Acquired

As I have explained elsewhere, the essence of coregistration leads is that the site visitor is signing up or registering for multiple offers at once, or at least has that option.

You have probably seen the co-registration lead generation process in action and did not even know it.  If you have ever signed up for a free email account, surely you remember that as part of the registration process, you filled in your true name and email address, and perhaps your physical address.

What Are Co-Registration Services?

I get emails all the time asking me what co-registration services are.  In a nutshell, a coregistration service runs ads on a large network of sites, or on several high-traffic sites where site visitors are shown multiple related offers and encouraged to submit their contact information to learn more.

You get co-registration email leads when a visitor on a site requests information for your offer as part of registering for other information. The site visitor is offered several choices for information to be sent to them, and typically signs up for several offers at the same time.  Thus, they register once, but request information on multiple offers for which they are “co-registered”.